On-Demand: Survey Design and Analysis

Survey Design and Analysis

Originally recorded on June 13, 2024

About the Session

This session will review the tips and strategies behind designing surveys for community businesses, analyzing the results of those surveys, and carrying these results into practical follow-up and community improvement.

About the Speaker

Simon Webb
Working with Deloitte’s Economic and Policy Advisory, Simon has managed over 50 business-related market research projects in communities across Canada. He contributed to the development of some advanced analytics used in Triage BR&E survey instruments such as the Community Business Health Index and a machine learning algorithm used in the calculations of derived importance. Simon joined Deloitte from MDB Insight with a vision to put data insights to work for clients and support the economic, social, and environmental wealth of Canadians. He previously worked for the Offord Centre for Child Studies at McMaster University and was an Economist for Environment Canada's Economic Analysis Directorate. He has over 10 years of experience designing and implementing quantitative and qualitative research methodologies and has been published in multiple scientific journals. Simon holds an MA in Economic Policy from McMaster University. He also earned a certificate in Big Data Analytics from McMaster, and a Combined Honours degree in Economics and ESS (Environment, Sustainability and Society) from Dalhousie University.